Personally, I do not want to judge Apple's products. But the strategy and marketing events of Apple is continuing successful. People either like or dislike their "brand new" products, they are always talking about Apple and its related support service. The announcement event every year attracted amounts of discussions all over the world and live shows on the internet and interactions with web users were always the number one in related field. Unlike other competitors, Apple has the unique technique support team and related software, such as iTunes and iCloud. They are not a company who only sell hardware to consumers and give limited warranty. In my opinion, Apple is a company who sells life style and convenience. And the smartest way to interact with consumers and all the public is through internet marketing.
The 5S and 5C model has been just released and the new Touch ID function has created lots of discussions on the internet. This is a very successful internet marketing example to maximize the public knowledge of their new products. Here I found a very useful link for Apple's fans and people who are interested in their new products: http://reviews.cnet.com/iphone-5s/. This is a short but hands-on review about the 5S model.
What's next will happen in iPhone 6? Rumors has spread all over the internet, yes, internet, again. The most important feature on next model would be a bigger screen which use solar energy for back-up energy. It has been like a magic circle- when Apple's new product has relased, people will automatically discuss the next model. More and more people will watch it and expect from those rumors and new from internet. That's the magic power of internet Marketing.
For more rumors and forecast for iPhone 6, please check out the website: http://news.cnet.com/8301-13579_3-57602445-37/what-apple-needs-to-offer-with-the-iphone-6/.
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