Gilt is an upscale flash shopping websites which not only includes daily deals, 3-day regular flash shopping products, but also include Gilt City and travel sites. The travel sites, which provided by Jetsetter, is a new tool to help customers find luxury travel experience online.The Gilt city part is very exclusive in flash shopping industry, because they can find unique deals of products and services for the city you choose. Gilt group basically is selling an experience and life style so that their customers live in a Gilt life where everything is come from Gilt.com.
Sephora is a classic example of sweet spot handler. Why would I say that? Sephora is so sophisticated on how to let customers find the products, not selling customers products. Examples would be they provided classes to teach you how to do the skincare or makeup by using products selling in their store; provided expert studio service in charge so that customers will get salon service with low price; providing membership card with 3 different levels so that they can enter the sale events with different treatment. Sephora is creating a everyday habits that when you think makeup or skin care, Sephora is where you should go. Even you do not have shopping list, you would like to visit the store because there's no sales people there, just friendly advisers so that you can try products as much as you want in store.
The most successful sales is not selling products, but keep customers keep shopping in their everyday life and make it be the habit. Believe the products so customers believe it too.
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